Former Nintendo boss Reggie Fils-Aimé is releasing a new book

Former Nintendo boss Reggie Fils-Aimé is releasing a new book

Disrupting the Game: From the Bronx to the Top of Nintendo is set to release in May 2022.

Former Nintendo of America boss Reggie Fils-Aimé is releasing a new book that documents “inspiring stories from his unlikely rise to the top”.

The part-business, part-memoir book – called Disrupting the Game: From the Bronx to the Top of Nintendo – also shares business and “leadership lessons” from the executive, including “how to create vibrant and believable visions for your team and company [and] how to maintain relentless curiosity and know when to ask questions to shatter the status quo”.

“Although he’s best known as Nintendo’s iconic President of the Americas-immortalised for opening Nintendo’s 2004 E3 presentation with, ‘My name is Reggie, I’m about kicking ass, I’m about taking names, and we’re about making games’-Reggie Fils-Aimé’s story is the ultimate gameplan for anyone looking to beat the odds and achieve success,” the book’s Amazon blurb says (thanks, VGC).

“Learn from Reggie how to leverage disruptive thinking to pinpoint the life choices that will make you truly happy, conquer negative perceptions from those who underestimate or outright dismiss you, and master the grit, perseverance, and resilience it takes to dominate in the business world and to reach your professional dreams.”

Disrupting the Game: From the Bronx to the Top of Nintendo describes itself as being “as close to sitting one-on-one with a gaming legend as it gets” and offers information on “what it takes to reach the top of your own industry, including being brave enough to stand up for your ideas, while also being open to alternative paths to success”, as well as personal stories from Fils-Aimé’s childhood.

Fils-Aimé joined Nintendo of America in 2003 as its executive vice president of sales and marketing and was promoted to the role of president and COO in 2006, which he retired from in 2019 and was succeeded by Doug Bowser.

He’s been a familiar face to Nintendo fans throughout his tenure, regularly appearing on-stage at E3 and, in later years, enjoying some light-hearted shenanigans (such as that timehe became a puppet) in Nintendo Directs.

“Nintendo owns a part of my heart forever, it’s a part that is filled with gratitude – for the incredibly talented people I’ve worked with, for the opportunity to represent such a wonderful brand, and most of all, to feel like a member of the world’s most positive and enduring gamer community,” Fils-Aime said at the time of his retirement. “As I look forward to departing in both good health and good humour, this is not ‘game over’ for me, but instead ‘levelling up’ to more time with my wife, family and friends.”

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